Why RBC? Because it Addresses Every Outcome that Matters to You

Case Study

Baptist Health LogoRBC offered Mississippi Baptist Medical Center a framework that addressed the pressing issue of unsatisfactory scores while simultaneously addressing its underlying issue of staff feeling excluded from change processes within the organization. The outcomes they achieved surpassed their expectations and resulted in a return on their investment that paid for their RBC implementation many times over. For the full story, click here.

What is Relationship-Based Care?

Relationship Based Care (RBC) is a culture transformation model and an operational framework that improves safety, quality, patient satisfaction, and staff satisfaction by improving every relationship within an organization. In an RBC culture, clinicians get reconnected with the purpose and meaning of their work, teamwork is based on deep commitment rather than surface-level compliance, and patients and their families feel safe and cared for as clinicians commit themselves to making authentic human connections with the people in their care.

RBC Model

RBC Improves 3 Critical Relationships:

1. The relationship between caregivers and the patients and families they serve.

In RBC, the caregiver-patient/family relationship is one in which the caregiver consistently maintains the patient and family as his or her central focus. In an RBC culture, no caregiver activity is ultimately independent of this relationship, and the definition of caregiver is broad. For example, caregivers from environmental services change their focus from maintenance of a physical environment to providing the most comfortable surroundings possible for people who are suffering. When we change how we see the meaning and purpose of our work, our work changes.

2. The caregiver’s relationship with self.

This relationship is nurtured by self-knowing and self-care. Without a clear understanding of one’s self, a person’s emotional reactions may adversely affect their capacity for caregiving and teamwork. The relationship with self is fundamental to maintaining each individual’s optimum health, to having empathy for the experience of others, and to being a productive member of the organization.

3. The relationship among members of the health care team.

The delivery of compassionate quality care requires a commitment by all members of the organization within all clinical disciplines to accept responsibility for establishing and maintaining healthy interpersonal relationships. Quality care occurs in environments where the standard among members of the health care team is to respect and affirm each other’s unique scope of practice and contribution. Interestingly, we have found that a culture of committed teams—a culture in which people are deeply committed rather than simply compliant—patients and their families are far more likely to commit to their own care rather than merely comply (or fail to comply) with their plans of care.

The Relationship-Based Care model is designed to assist leaders within organizations to strengthen or transform these three critical relationships to achieve the quality, financial, and organizational outcomes they desire.

Establishing Therapeutic Relationships

Care happens when one human being connects with another. In order for healing to be maximized, patients and their loved ones must feel safe and cared for. This is only possible when caregivers are encouraged to forge authentic human relationships with those in their care. Learn More



Fundamentals of Relationship-Based Care: What’s New

Susan Wessel & Pam Schaid
This free webinar will cover the fundamentals of Relationship-Based Care (RBC) as well as advances in the model. Learn why so many organizations have seen their outcomes improve using Relationship-Based Care. Hear examples of how others have enhanced their patient experience, co-worker relationships and self-care practices by implementing RBC.
To listen click here.

How Do You Implement Relationship-Based Care?


Outcomes of RBC


Relationship-Based Care Leader Practicum