About Creative Health Care Managment

Transforming health care and strengthening results for 40 years.

Who We Are

We are Creative Health Care Management (CHCM).

CHCM partners with health care organizations to improve quality, safety, patient experience, staff and physician satisfaction, and financial performance by improving relationships.

Over the last four decades, CHCM has helped transform health care with Relationship-Based Care (RBC), delivered comprehensive Magnet® preparation services, and revolutionized the field of competency assessment. Our interprofessional team has partnered with health care organizations of all sizes on five continents on everything from one-day presentations, to organizational and system-wide assessments, multi-day workshops, and multi-year RBC implementations and Magnet® journeys.

CHCM provides thought leadership not only through consultation, but through the publication of numerous award winning and bestselling books.

CHCM develops a relationship with you and your organization. They invest their heart and soul.

Pamela Lundy
Director of Resource Management and Special Projects
Susquehanna Health System

Our Mission

To optimize people, processes, and structures for compassionate care, organizational excellence and sustained results.

What We Offer

We partner with clients to cultivate sustainable improvements.

CHCM provides consultation services, educational programs, and products to executives, leaders, and all clinical and support staff members. Our consultants help you leverage the power of relationships across organizations, resulting in everyday innovation and performance improvement. We help you create healing environments where employees are empowered to take ownership of their work, and patients and families truly feel held at the center of care.

Clients We Work With

  • Marin General Hospital Logo
  • Decatur Memorial Hospital Logo
  • Yale NewHaven Health Logo
  • St. Lukes Magic Valley Medical Center
  • Sharp Memorial Logo

Our History


Transforming health care for 40 years.

  • 1978

    Marie Manthey, one of the pioneers of Primary Nursing, founds the company now known as Creative Health Care Management in 1978 as a single-person health care consulting firm.

  • 1980

    The Practice of Primary Nursing is published, and the demand for consultation rises steadily.

  • 1982

    In 1982, the leadership development program that would become Leading an Empowered Organization (LEO) is created, and additional consultants are brought on to expand the reach of the company.

  • 1989-1994

    As new consultants join the company, an explosion of creativity leads to the development of programs and workshops now known across the world.

  • 1995

    CHCM took its first steps in revolutionizing the field of competency assessment, providing a new model that empowers caregivers to take ownership of their clinical education thereby continuing to deepen their knowledge and skills through participation in the process. The Ultimate Guide to Competency Assessment, originally published in 1996, is in its third edition.

  • 2000

    Re-Igniting the Spirit of Caring is adapted and established as a foundational workshop to help improve relationships organization wide.

  • 2004

    CHCM begins the 21st century with the development of the cultural transformation model, Relationship-Based Care. In 2004, the book Relationship-Based Care: A Model for Transforming Practice becomes widely adopted and wins acclaim throughout the entire industry.

  • 2006

    In 2006 CHCM established itself as an invaluable resource for organizations seeking Magnet designation or redesignation. Since that time, 100% of the hospitals CHCM has partnered with for comprehensive support on their Magnet Journey® have obtained initial designation or re-designation.

  • 2007

    I2E2, Feel the Pull, and the RBC Field Guide are published.

  • 2010

    See Me as a Person workshop is offered for the first time, and the book follows two years later.

  • 2015

    The company’s interprofessional focus continues to grow and the team expands to include experts with professionally diverse backgrounds in hospital administration, human resources, social work, positive organizational development, and occupational therapy. This year also sees the publication of the Competency Assessment Field Guide and a modernized Primary Nursing book.

  • 2017

    Advancing Relationship-Based Cultures is published, a how-to for the creation and maturation of positive, trusting relationships; skills and practices which are foundational to high performing teams, effective clinical encounters, and distinctive learning organizations. Physician Wellbeing Intensive is created.