Transforming Health Care and Strengthening Results

The 2026 Elevating Professional Practice in Health Care Virtual Convention

Transforming Health Care And Strengthening Results For over 45 Years

We are Creative Health Care Management (CHCM)

As the thought leaders of choice, we partner with health care organizations to optimize excellence through a relational approach that elevates leadership, strengthens governance, engages teams, and improves the patient experience.

Optimizing Organizational Excellence

CHCM partners with health care organizations to elevate performance and culture through relational leadership, professional governance,
and workforce engagement.

With over 45 years of experience, we help clients improve quality, enhance the patient experience, and achieve sustainable success by aligning people, purpose, performance, and national recognition.

CHCM provides thought leadership not only through consultation, but through the publication of numerous award winning and bestselling books.

"CHCM develops a relationship with you and your organization. They invest their heart and soul."

Pamela Lundy
Director of Resource Management and Special Projects
Susquehanna Health System

Our Vision?

To Transform Health Care by Optimizing Organizational Excellence.

What We Offer

We partner with clients to cultivate sustainable improvements.

CHCM provides consultation services, educational programs, and products to executives, leaders, and all clinical and support staff members. Our consultants help you leverage the power of relationships across organizations, resulting in everyday innovation and performance improvement. We help you create healing environments where employees are empowered to take ownership of their work, and patients and families truly feel held at the center of care.

Meet Our Office Team

Debbie Bachel

Event Coordinator/Finance Department

Meghan Bachel

Director of Finance and Accounting

Catherine Perrizo

MBA, Director of Human Resources & Administration, Contracting Officer

Aaron Garner

Marketing and Business Development Executive

Katie Cressman

Marketing Manager

Zoe King

Accounting and Resources Specialist

What We Offer

1978

Transforming health care for 40 years.

1978

Marie Manthey, one of the pioneers of Primary Nursing, founds the company now known as Creative Health Care Management in 1978 as a single-person health care consulting firm.

1980

The Practice of Primary Nursing is published, and the demand for consultation rises steadily.

1982

In 1982, the leadership development program that would become Leading an Empowered Organization (LEO) is created, and additional consultants are brought on to expand the reach of the company.

1989 - 1994

As new consultants join the company, an explosion of creativity leads to the development of programs and workshops now known across the world.

1995

CHCM took its first steps in revolutionizing the field of competency assessment, providing a new model that empowers caregivers to take ownership of their clinical education thereby continuing to deepen their knowledge and skills through participation in the process. The Ultimate Guide to Competency Assessment, originally published in 1996, is in its third edition.

2000

Re-Igniting the Spirit of Caring is adapted and established as a foundational workshop to help improve relationships organization wide.

2004

CHCM begins the 21st century with the development of the cultural transformation model, Relationship-Based Care. In 2004, the book Relationship-Based Care: A Model for Transforming Practice becomes widely adopted and wins acclaim throughout the entire industry.

2006

In 2006 CHCM established itself as an invaluable resource for organizations seeking Magnet designation or redesignation. Since that time, 100% of the hospitals CHCM has partnered with for comprehensive support on their Magnet Journey® have obtained initial designation or re-designation.

2007

I2E2, Feel the Pull, and the RBC Field Guide are published.

2010

See Me as a Person workshop is offered for the first time, and the book follows two years later.

2017

Advancing Relationship-Based Cultures is published, a how-to for the creation and maturation of positive, trusting relationships; skills and practices which are foundational to high performing teams, effective clinical encounters, and distinctive learning organizations. Physician Wellbeing Intensive is created.

At Creative Health Care Management, we provide innovative strategies like Relationship-Based Care®, leadership development, and competency assessment to help health care professionals create stronger, more engaged teams.